Say yes to the dress! How we transform items to help make someone’s big day!

Our shops help to fund the care of 1 in 4 patients, so we are always looking for new opportunities to increase revenue.

 

With this in mind, we are thrilled to announce the upcoming opening of our new Furniture shop in Rugby Central Shopping Centre, featuring a Wedding Pop-Up shop. 

 

Here, you’ll be able to find the perfect dress, men’s suits, wedding attire and a variety of hats and reception décor.

 

Keep you eyes peeled to find out more about when it will open!

 

We have an incredible army of volunteers at Myton, and Tala Lulu is no different.

 

Tala Lulu channels her creativity into spending hours restyling pre-loved fashion. As a fashion student, her interest in wedding dress restyling, or ‘up-cycling’, was sparked by her commitment to sustainability and eco-conscious living.

 

Our very own Retail Development Manager, Tracy Stanton, reached out to Tala through Instagram having been inspired by her posts showcasing some of her coursework as a Coventry fashion student.

 

Tala agreed to take on the challenge of repurposing some wedding dresses for Myton to avoid them being thrown away.

 

Along with her friend and fellow fashion student, Heather, Tala grabbed the opportunity to blend her creativity with sustainability whilst supporting a local cause.

The Myton Hospices - Wedding dress restyling
The Myton Hospices - Wedding dress restyling
The Myton Hospices - Wedding dress restyling

Tala said:

Sustainability is so important in the fashion industry, and it takes on an even greater significance in the context of the wedding industry.

Firstly, in terms of the environmental impact, the fashion industry is known for its significant environmental footprint, from the production of textiles to the disposal of clothing. Weddings, with their elaborate attire and decorations, can contribute substantially to this impact. Embracing sustainability means reducing pollution, conserving water, and minimizing waste, which is essential for mitigating the fashion industry's negative effects on ecosystems.

Secondly, the ethical considerations. Sustainable fashion extends to ethical practices in the supply chain, including fair wages and safe working conditions for labourers. In the context of weddings, this translates to ensuring that the production of bridal gowns and accessories upholds fair labour practices.

Thirdly, the longevity and quality. Sustainable fashion often prioritises durability and high-quality materials. In the wedding industry, wedding dresses are often worn once and are either thrown away or stored. Therefore, investing in sustainable wedding attire means items are more likely to last and can be repurposed or passed down through generations, reducing overall consumption.

Finally, from the innovation and creative perspective, sustainability challenges designers to think creatively and find innovative solutions, leading to unique and beautiful wedding fashion options. This can enhance the overall aesthetic of weddings.

Heather added:

Often these dresses are very expensive, so purchasing second-hand provides an alternative option for people. Buying a pre-loved, upcycled dress also serves as an eco-friendly alternative to buying a new wedding dress, and sustainability is becoming a more important aspect in our lives.

It's really fun to take different elements of dresses and create something unique with them. Being able to save parts of these garments is very rewarding, and having a basis to start with is also very helpful in the design process and allows you to build it up and watch it transform.

If you are a bride-to-be, say yes to the dress and get inspired for your big day by some of Tala and Heather’s restyled wonders!

 

The Wedding and Occasion Wear Pop Up Shop will be open until December 2023.

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